California Campaign · Tier 1 · Core

Vacant Properties

Empty homes carrying cost with nobody living in them.

A direct, useful campaign to owners of vacant California property — insurance, utilities, upkeep, and risk, with a straightforward path to either put it to work or sell it.

Included with membership

Who this reaches

The homeowner signal behind it.

Properties showing signs of vacancy: no occupant on record, mail redirected, utilities dormant. Often inherited, mid-renovation, or simply left behind after a move.

Everyone on the list is a real household in your market, reached in plain language. We describe the situation, never a person's private business.

How we help you run it

Done for you, under your name.

Step 1

Sourced and DNC-scrubbed

We build the list for your market from public and permissioned signals, then scrub it against Do Not Call and suppression rules before a single message goes out.

Step 2

Multichannel outreach through your CRM

Text, email, voicemail, and optional print run on a cadence inside your own CRM — under your name, with your license ID on first-contact material.

Step 3

Handoff when they engage

The moment someone replies or books, the sequence pauses and the conversation lands in your inbox with the full history attached. You take it from there.

The angle

What the message says.

Every word is reviewed before it ships. The offer is information and licensed real estate services — nothing more is promised.

A short note on what vacancy typically costs an owner each month and the options available — sell as-is, prepare and list, or rent it — with an offer to walk the property and report back honestly.

  • · Identifies you by name, brokerage, and license ID on first contact
  • · Equal Housing on every piece
  • · Clear opt-out in every message
Why it works in California

Built for this market.

California carrying costs on an idle home add up quickly, and vacant properties face real exposure. Owners are usually relieved someone finally laid out the choices.

FAQ

Questions agents ask first.

What if the home needs a lot of work?+
The as-is track markets to renovation buyers and investors, so the owner never has to fund repairs to transact.
How do you confirm it's actually vacant?+
Vacancy is a signal, not a certainty. Messaging is written so it reads correctly even if the home is occupied.

Run Vacant Properties in your market.

Tell us where you work. We'll set the campaign up in your account and confirm your launch window.

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Campaign availability varies by market, data availability, and applicable California compliance requirements. Examples shown are illustrative.