California Campaign · Tier 1 · Core

Expired Listings

Homes that didn't sell the first time deserve a different plan, not a repeat of the last one.

Outreach that opens with what changed in the market and what a second attempt would actually do differently — pricing, presentation, and exposure — instead of another call asking if they're still thinking about selling.

Included with membership

Who this reaches

The homeowner signal behind it.

Owners whose listing period ended without a sale. Most are still motivated, most have heard from a dozen agents, and almost none have been shown a specific alternative plan.

Everyone on the list is a real household in your market, reached in plain language. We describe the situation, never a person's private business.

How we help you run it

Done for you, under your name.

Step 1

Sourced and DNC-scrubbed

We build the list for your market from public and permissioned signals, then scrub it against Do Not Call and suppression rules before a single message goes out.

Step 2

Multichannel outreach through your CRM

Text, email, voicemail, and optional print run on a cadence inside your own CRM — under your name, with your license ID on first-contact material.

Step 3

Handoff when they engage

The moment someone replies or books, the sequence pauses and the conversation lands in your inbox with the full history attached. You take it from there.

The angle

What the message says.

Every word is reviewed before it ships. The offer is information and licensed real estate services — nothing more is promised.

A short review of how the home was presented and priced against what actually sold nearby, plus the three things you'd change. Respectful of the previous agent, focused on the owner's goal.

  • · Identifies you by name, brokerage, and license ID on first contact
  • · Equal Housing on every piece
  • · Clear opt-out in every message
Why it works in California

Built for this market.

California micro-markets move street by street. A comparable set drawn from the right half-mile is often the entire explanation for why a listing sat, and it's a conversation few agents bring.

FAQ

Questions agents ask first.

How soon after expiration does outreach start?+
You set the delay. The default waits a few days so your message isn't buried in the first-day rush.
Do I have to criticize the last agent?+
No — the scripting is built to avoid it. The conversation is about the market and the plan, not the prior listing.

Run Expired Listings in your market.

Tell us where you work. We'll set the campaign up in your account and confirm your launch window.

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Campaign availability varies by market, data availability, and applicable California compliance requirements. Examples shown are illustrative.