High-Equity Owners
Owners sitting on major California equity who may not know what it unlocks.
An education-first campaign that shows owners their estimated equity position and what it opens up — a bigger home, a second property, a move to a lower-cost market, or simply the freedom to choose.
Included with membership
The homeowner signal behind it.
Long-held California homes where the estimated value sits well above what's likely owed. These owners aren't listed, aren't shopping, and usually haven't thought about it in years.
Everyone on the list is a real household in your market, reached in plain language. We describe the situation, never a person's private business.
Done for you, under your name.
Sourced and DNC-scrubbed
We build the list for your market from public and permissioned signals, then scrub it against Do Not Call and suppression rules before a single message goes out.
Multichannel outreach through your CRM
Text, email, voicemail, and optional print run on a cadence inside your own CRM — under your name, with your license ID on first-contact material.
Handoff when they engage
The moment someone replies or books, the sequence pauses and the conversation lands in your inbox with the full history attached. You take it from there.
What the message says.
Every word is reviewed before it ships. The offer is information and licensed real estate services — nothing more is promised.
A current value estimate, a plain explanation of the equity picture, and three things owners in their position commonly do with it. An offer to run their specific numbers — no listing pitch on first contact.
- · Identifies you by name, brokerage, and license ID on first contact
- · Equal Housing on every piece
- · Clear opt-out in every message
Built for this market.
California appreciation has put substantial equity into ordinary households. The gap between what people think their home is worth and what it appraises for is the whole conversation.
Questions agents ask first.
Isn't an equity estimate risky to send?+
What if they don't want to sell?+
Run High-Equity Owners in your market.
Tell us where you work. We'll set the campaign up in your account and confirm your launch window.
[GHL_EMBED: campaign-cta-form]By submitting, you agree to receive calls and texts about your request. Consent is not a condition of purchase.
Campaign availability varies by market, data availability, and applicable California compliance requirements. Examples shown are illustrative.