Brokerage approval often becomes a signature on a PDF nobody read. A useful review takes ten minutes and looks at five specific things.
The five-point review
Every sensitive campaign should clear the same five checks before it is scheduled.
- Creative: is the licensed role stated, and is every claim something the member can support?
- Audience basis: is the list built from property attributes and public records only?
- Cadence: how many touches, over what window, with what suppression rules?
- Disclosures: are required blocks present, unedited, and legible at final size?
- Independent options: does the piece point people to their own advisors where the situation warrants it?
Keep the record with the version that ran
An approval is only useful if it can be tied to the exact creative that went out. Log the reviewer, the timestamp, and the version — not just the campaign name.
Make the gate mechanical
Policy that depends on memory fails during a busy month. When approval is a switch inside the system and unapproved campaigns simply cannot send, the policy holds on its own.
Review creative, audience basis, cadence, disclosures, and independent-options language — then log the approval against the exact version that ran.
This article is general information for licensed professionals, not legal, tax, or financial advice. Members are responsible for compliance with all applicable laws and must have their brokerage review and approve any campaign before use.